SUCCESS ON THE OUTSIDE, BUT YOU KNOW THERE IS MORE
You’ve built a life that many admire. You’ve pushed limits, broken through, and achieved what most won’t.​
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But here’s the thing - even with all you’ve built, something deeper is calling. You want clarity without the chaos. Purpose without the pressure. Power that doesn’t come at the cost of peace.​
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This isn’t about fixing anything. It’s about aligning with everything that already lives in you.​
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True success means mastering your inner and outer world.
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Let's bring them into sync.
GAIN FULL CLARITY AND FOCUS TO TAKE MASSIVE ACTION
LEAD A FULFILLING LIFE OF IMPACT
BE SUPPORTED BY POWERFUL ALLIES
WHAT HAPPENS IF YOU STAY WHERE YOU ARE?
You’ll keep leading. Keep building. Keep checking boxes most men never will.
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But without realignment growth becomes grind. Presence gives way to performance. And impact starts to feel empty.
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Eventually, the cost of staying the same outweighs the risk of going deeper.​​
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You don't need to break down to break through.
But you do need to evolve.
WHAT YOU'LL EXPERIENCE
The SEOL Code is not a course. It is a year-long rite of passage designed to forge leaders worth following.
300
HOURS OF
DIGITAL TRAINING
3
PHYSICAL RETREATS
1
WEEK-LONG
VISION QUEST
∞
LIFE LONG SUPPORT SYSTEM
ThE JOURNEY
40 WEEKS
WEEKDAYS - 05.30-07.00 CET
4 SEASONS
3 RETREATS
Each season is marked by a physical weekend retreat. Not escape, but trial. A place where theory burns away and leadership is tested in body, heart, mind, and spirit.
LONG VISION QUEST
It all builds to the Vision Quest: seven days in the wild, four without food. No distractions. No escape. Only silence, and the truth you’ve avoided.
40 HOURS OF 1-ON-1 COACHING
(CORE AND PREMIUM PACKAGES)
You’ll train directly with our founder team, trainers, and an elite roster of specialists - from business and trading to movement and relationships. Together, we’ll craft a program designed around you.
YOUR COMPASS FOR YOUR JOURNEY - THE SEOL MAP
The Seol Map consists of the Seven Inner Dimensions - your compass - and the Eight Outer Aspects of Wealth - your map.
Both must be cultivated in order to live a fulfilled life.​​​
7
INNER
DIMENSIONS
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Physical
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Emotional
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Mental
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Heart & Compassion
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Will & Talent
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Soul
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Divine
8 OUTER ASPECTS OF TRUE SUCCESS
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Self-Mastery
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Relationships
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Fitness & Longevity
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Purpose, Mission & Career
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Finances
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Mentors & Allies
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Life Management
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Sevice
OUR PROMISE
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This will not make life easier. It will make you stronger.
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It will not give you comfort. It will give you clarity, power, and an alliance.
And it will return to you the only life worth living.
MORE THAN 150 MEN ANSWERED THE CALL
“ Joining Seol was a turning point for me. After selling my company, I felt stuck and unmotivated. Waking up at 5 AM to do deep inner work with a group of men wasn’t easy - but over nine months, it changed me. I’ve found more emotional balance, long-term focus on my health, and powerful tools like breathwork and meditation. Most of all, I’m grateful for the sense of calm I’ve gained and the community I now belong to."
— JURI GENDELMAN
INVESTOR, STOCKHOLM
THE SCRIPT WAS BROKEN
​We know what it’s like to have it all on paper - the success, the drive, the wins -
and still feel something’s off. To lead, perform, and push through but deep down, wonder why it doesn’t feel as good as it should.
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We followed the same script. Build. Achieve. Handle everything. Show no weakness. It got us far but it didn’t bring us home.
At Seol, we don’t chase the illusion of success. We map it — from your relationships and finances to your body, purpose, and leadership. From the inner world to the outer world. Because without that integration, we're lost.
WE DIDN'T READ THIS IN A BOOK
​We’ve lived this journey. We’re still on it. And we’re here to walk it with you. ​​
DANIEL MÜLLER
CONCEPT DEVELOPER AND HEAD TRAINER
I’m here to guide you back to clarity, focus, and a true sense of direction. Not just in your goals - but in who you are when the world quiets down.
I’ll walk with you into the deeper layers: intuition, discipline, presence. We’ll strip away outdated stories and sharpen the core of who you are.
What we uncover there? That becomes your compass, for life. Then we do the work. With structure. With accountability. And with an alliance that won’t let you shrink.
FABIAN BOLIN
CEO & LEAD TRAINER
I’ll walk beside you as we confront the inner terrain you’ve been carrying for years - maybe decades.
We’ll meet the limiting beliefs, the hidden fears, the identity scripts that no longer fit. We’ll rewrite the story you live by - from the inside out.
My own turning point came when I was diagnosed with leukemia. 900 days of chemo cracked me open. It taught me the cost of not living from truth - and the power of doing so.
That path led me here.
To Seol.
To this work.
To you.
MAX ERIKSSON
MOBILITY HEAD TRAINER
I am here to help bring back the physical human qualities in you. Your joint health, your bodily awareness, your strength and every other thing that mother nature gave you can be elevated if you put in the necessary time and effort.
I have 17 years of experience working as a movement coach and here in SEOL we start your physical journey with Foundational Mobility Training.
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If you feel at home in your body, you will feel more at home in the world.
IN OUR OWN WORDS
Seol was born on October 18th, 2022, in Daniel’s living room - two brothers asking one question:
How could they be of highest service to men today?
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What followed was a deep dive into the world of leadership and transformation.
They saw a gap - a lack of truly integrated spaces where men could grow not just mentally, but physically, emotionally, and spiritually.
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So they built what they wish they had:
A long-form, high-touch, embodied path for men to remember what true success really means.
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IN THEIR OWN WORDS
​​These stories are unfiltered, honest, and real - shared by men who chose to lead from the inside out.
