BUILD A SECOND HALF OF LIFE YOU’RE PROUD TO LEAD
SEOL is a membership for high-achieving men who want their standards, presence, relationships, and work to line up. You begin with with 8 weeks of Foundation Training, then continuing through live practice, retreats, and daily brotherhood inside the Dojo.
Apply for SEOL Alliance
Private membership request · 8–10 minutes · No payment or obligation
“Worth every penny and all the time I put in.” - Alexander Rundlöf, Architect
Our founders have been featured in
THE OLD DEFINITION WAS TOO SMALL.
The world taught men to count one kind of wealth (money).
But a man can be rich in money and poor in time, fit in body and absent at home, admired by a room and unknown to himself.
SEOL begins with a much larger vision.
Wealth is a life where each part strengthens one another.
Not eight competing areas of life.
ONE COMPLETE MAN.
A Living System
ONE MAP FOR YOUR WHOLE LIFE
Every man in SEOL trains with the same core operating system: the SEOL Map. It shows your inner world and outer life on one field, so you can see where you are strong, where you are stretched, and where to act next.
Self-Mastery: Keep the word you give yourself
Fitness: Wake up in a body that doesn’t ache
Relationships: Be the man your wife and kids admire
Lifestyle: Money that feels like freedom
Career / Mission: Know what you’re here for without drifting
Economics: Build the resources that give your life clean freedom
Mentors: Stop trying to figure it all out alone
Service: Make your strength useful beyond yourself
Who THIS IS FOR
Founders, leaders, operators, professionals and fathers people rely on. Men whose outward success is no longer matched by how life feels inside. Men ready for standards, daily structure and honest brotherhood.
01
REQUEST MEMBERSHIP
Tell us what you have built, what you are ready to strengthen, and whether you can make the space to train.
02
CLARITY CONVERSATION
If there is a possible fit, meet a SEOL trainer for a direct conversation about your life, the commitment, and whether the Dojo is right for both sides.
03
BEGIN FOUNDATION
If both sides say yes, begin eight weeks of Foundation Training, then continue month to month inside the Dojo and Alliance.
Apply for SEOL Alliance
“It is not always comfortable, and that is exactly why it works.”
PE
Philip Espensen
Trustpilot
“I have reconnected to myself. My head, feelings, intuition and values are now aligned.”
HK
Håkon Knappskog
Trustpilot
“I am convinced this is one of the most important decisions I have made in my life.”
FT
Frode Thorsén
Trustpilot
“If you want to minimize the possibility of living a life of regret — SEOL is the right place for you.”
SS
Stian Sørhagen
Trustpilot
“After only two months I lost 10 kg of body fat. The biggest transformation isn’t visible on the outside, but on the inside.”
V
Viktor
Trustpilot
“After more than 400 hours invested, I’ve become more grounded, more present as a father, partner, and leader.”
JJ
Jonas Jøssund
Trustpilot
“Through SEOL I was able to realign my inner compass. Today I move forward with clarity and pursue my goals with intention.”
CD
Cihan Demir
Trustpilot
“I have been a part of this community for 1.5 years, and it is worth every penny and all the time I put in.”
A
Axelander
Trustpilot
“It is really what I have been looking for to bring out clarity of who I am and my male power. If you wonder — just do it!”
SL
Staffan Lundell
Trustpilot
“It is not a quick fix but a deep journey of growth, accountability and discipline.”
TC
Thomas Carrière
Trustpilot
“I joined Seol at 66 and now, nearly 69, I can say it has been enjoyable, challenging, and most importantly, transformative.”
T
Theo
Trustpilot
“Stop waiting for life to happen and make it happen with different-minded men who want their own best.”
GN
Gustav Nord
Trustpilot
01
I’M CURIOUS ABOUT
THIS NEW GUY
On a Wednesday at 6pm, a message hit the brotherhood.
He was four weeks away from signing divorce papers.
“Me and my wife had agreed to separate after 20 years together. Yesterday we were about to sort the practical stuff. The time plan. The house. The kids.
Instead she stopped and said: “Hey. I’m not sure about this anymore. Do you think there’s any chance we could try again?
The thing is, I’m really curious about this new guy.”
The new guy? That’s me! Four weeks in!”
When the work is real, the people closest to you feel it before you see it yourself.
Your wife looks at you across the dinner table and sees someone she wants to know again.
Seol Alliance
02
BECOMING THE KING
OF MY LIFE
“Over nearly three years with this brotherhood, I’ve come to see and embrace myself in ways I never imagined possible. I feel like I’ve truly become the king of my own life.”
“I have reconnected to myself. My head, feelings, intuition and values are now aligned. I know my direction, and I feel confident.”
This is the man people come to when pressure hits.
When his business partner throws a grenade into a meeting and he doesn’t flinch.
When his son walks into the room and he’s emotionally present.
People look at him and think: hey that guy has it together and he’s humble!
That combination is the exact thing that gets built here.
It becomes the foundation everything else runs on.
Seol Alliance
03
THE SIX PACK
IS A BONUS
A member came for the masculine leadership.
And to his surprise he got his body back.
“The six pack is a bonus I enjoy more than I thought I would” says it all.
Ten kilos of body fat gone in two months.
Bad inputs got reduced by 90%.
Now he feels stronger, faster, and has stable energy all day.
But that’s not really the point.
His wife started commenting on his looks.
His business partners asked what he changed.
They see a man who fully takes care of himself now.
And that alone changes how people experience you… before you’ve even got the chance to say a word.
Seol Alliance
04
A RITE OF PASSAGE
FOR ANY AGE
Physical changes are the visible ones.
What happens underneath is harder to describe but impossible to miss.
One of the men in the Alliance joined at 66.
He’s still here at nearly 69.
“I have deepened my connection with my inner self, and significantly strengthened my bonds with other men.”
Another has invested over 400 hours in his self-development journey.
“It has been… a ride. I’ve become more grounded, more honest with myself, more present as a father, partner and leader, and more connected to my own life force.”
The experience is an adventure that redirects the second half of your life.
Seol Alliance
05
I FINALLY FOUND
MY TRIBE
You probably have people around you.
But how many of them actually know you?
The real you that most people have never met when you hold nothing back.
“Being part of this community is incomparable. Something I have truly been missing. A piece of the puzzle that finally fell into place.”
In two months, these men will know more about you than people you’ve known for twenty years.
The container demands honesty, and honesty at this level is contagious.
You stop being alone at the top.
And that’s when your presence shifts.
Seol Alliance
They were just like you
The men in SEOL run companies and lead teams.
They’ve done the hard things… and got tired of doing them alone.
We even have members who became investors into SEOL.
The change was so real that they simply went “all in”.
And the two who went the furthest built the whole thing.
“Tired of walking the path to self-mastery alone”
Stian Sørhagen
Founder, Design Lead
“Worth every penny and all the time I put in”
Axelander Rundlöf
Architect
“Proud of the man I am becoming”
Filip Wiqvist
Founder, CEO
“The most centered and connected I have ever felt”
Jonny Keen
CEO, Founder, Director
“SEOL helped me realign my inner compass”
Cihan Demir
Founder, CEO, Angel Investor
“I feel free, almost like escaping a prison”
Håkon Knappskog
CEO
“Unlocked my power to become the best leader I can become”
Staffan Lundell
Founder, CEO
“I had never come across such a holistic approach”
Frode Thorsén
Co-Founder, CEO
The Founders
Founder
Fabian Bolin
Fabian Bolin spent his twenties chasing proof that he mattered. He made it as an investment banker in London, then walked away to chase it again as a film actor. Different stage, same hunger: external validation and someone else’s definition of success. Winning by every visible measure, and hollow underneath it.
Then came the diagnosis. Blood cancer, followed by more than 900 days of chemotherapy. The kind of stretch where you stare at a hospital ceiling and count how little time you might have left. It burned the illusions away and showed him the truth he had been outrunning. He had been living a life that was never really his.
So from that hospital bed, he built. Fabian founded War On Cancer, a health-tech company fighting for the mental health of everyone the disease touches. As founder and CEO he raised $7 million in venture capital, grew it into the world’s third-largest cancer app, reached over 50,000 members across 20 countries. He has trained 50 corporate teams in conscious leadership, delivered over 100 keynotes including TEDx, and coached more than 200 men through their growth.
SEOL exists because Fabian knows what it costs to climb the wrong mountain. He nearly ran out of time before he started truly living, and he found the way back the hard way. His work here is simple: to reawaken your belief that you carry a destiny and gifts the world still needs from you.
Founder
Daniel Müller
Daniel Müller learned leadership at twelve, raising three younger siblings after his father’s double life detonated the family. He carried depression alone from thirteen, survived the night he almost ended it, and spent years numbing the void until numbing stopped working.
Rock bottom came in a Stockholm winter. Alone, hollow, one flight from going home for good. He stayed. He quit every substance, trained daily in cold and breath, and rebuilt himself from the inside out. A year later he stood on Poland’s highest peak in shorts beside Wim Hof, one of the earliest certified instructors of the method, long before ice baths were fashionable.
What he built since is measurable. Over 25,000 people trained in breathwork. More than 2,000 guided through their fear into the ice. 50 breath coaches certified through the program he designed with NHL champion Johnny Oduya, his co-founder at hale center, Stockholm’s first full-spectrum breathwork studio. Over a hundred 1:1 clients, money-back guarantee, zero refunds. Two companies founded, both still running.
SEOL exists because of that proof. Every tool in the Dojo was forged on his own life and refined through 200 men over four years. He knows the weight you carry because he carried it, and he knows the way through because he walked it.
Our Team Of Specialists
Carl Hall
Entrepreneurship
10+ years experience as entrepreneur and manager, and investor. Co-founded Alder, the largest Nordic environmental technology private equity fund and wrote the book “Environmental Capitalists”.
Dennis Sahlström
Trading and Investing
Founder of P&D Group, Sweden’s leading trading education platform. Has trained 3,000+ people in trading. Has personally made an average trading return of 4.53% per month since 2016. Author of The Lunchtime Trader and Profit from Cryptocurrencies.
Yerco Sanchez
Wealth Consciousness
Founder of Iluminae, transformational coaching programs around wealth. 20+ years in corporate leadership, 10+ years in entrepreneurship, Leadership coach.
Juri Gendelman
Brand Building & E-commerce
Co-founder of Stronger, the Swedish women’s fitness brand that grew into a global DTC company. Stronger later sold a majority stake to private equity at a reported valuation of around SEK 1.5 billion. Now Senior Advisor at Stronger and an investor in consumer brands.
Alexander Rundlöf
Movement & Embodiment
Certified Pilates Instructor and Architect. Specializes in movement, embodiment and group facilitation. Helps people move beyond overthinking, reconnect with their bodies and build trust in themselves through shared experiences.
Chris Starkhagen
Strategic Marketing
M.SC. & Founder of Scale Beyond, a global marketing agency. Coached 4,000+ students on marketing, funnels, and writing inside a high-ticket online education business. Helps coaches & founders to scale through strategic marketing.
Lars Rydtzander
Business Transformation
Chief Product Officer at Done.ai. 20+ years in commercial roles, service design, and corporate innovation across emerging technologies in multinational markets. Awarded by the Content Marketing Institute, lectures on change leadership and putting new tech to work.
Rabi Jallo
Style and Presence
One of Stockholm’s leading professional hair stylists, working from Salong Bangs. 20+ years behind the chair, known for precision cuts that elevate how a man carries himself. Founder of Rabi Rabi. Works with high-profile and everyday clients who want to look like the man they already are.
Apply for SEOL Alliance
You’re not too busy for this
We start by first handing you time back.
You’ll find an extra 4 to 10 hours a week inside the first month.
Five sessions a week, about 90 minutes each.
Do that and we’ll handle the rest.
The 5-Day Cycle
5:30 AM or 5:30 PM.
You pick what time fits your schedule.
Every session starts with Qigong, mobility or breathwork.
You’ll feel relaxed, nimble and energized all at the same time.
And afterwards, a core system upgrade is taught by one of our elite coaches.
The kind that actually has a real impact on your life.
Authentic Relating
We close the weeks with leadership training that has genuine depth and impact.
You’ll practice authentic relating and apply it in a 1:1 coaching session in front of the whole group.
Members are fully supported as breakthroughs happen in real-time.
These sessions become transformative, disruptive, loving and directly impactful.
Epic Adventures
In the first few weeks you’ve met your pod.
Five or six men at your level that you can count on.
By week four the brotherhood gives you the headwind you need to crush your goals.
What follows is a weekend retreat at Björnbacka, a physical challenge with deep work and real conversations.
Men say it accelerates everything by 10x.
You walk in as strangers and leave as brothers.
Voices from the
Alliance
A global tribe of high-performing men who refused to settle
Casper
49, entrepreneur
How many
more years?
You’ve got roughly 30,000 days on this earth.
How many are you spending as the man you actually want to be?
The real risk is losing another decade pointed the wrong way.
If you’ve sat across from your wife with nothing to say…
If you’ve thought “is this really it” and felt guilty for thinking it…
If something moved in you while reading any of this…
That’s the sign.
Apply for SEOL Alliance