01 / THE PROBLEM
You are used to being the man people rely on. You may run a company, support a family, and make difficult decisions every week. Yet inside, something feels off.
A relationship
One that needs your full presence.
A pattern
One you promised yourself you would break.
A mission
One that keeps waiting for the “right time.”
More thinking won’t fix it. You’ve tried that. What’s missing is the strength to face it and a clear direction to take it in. This weekend gives you both.
02 / THE WEEKEND
Most men try to plan their way out of feeling stuck. It rarely works, because the plan gets written by the same tired head that built the problem. So this weekend runs in a different order.
FRIDAY EVENING
01
Hand in your phone and feel the noise drop
02
Eat together and say what you came to change
03
Go to bed knowing nobody here needs you to perform
SATURDAY
01
Ice and breath with Daniel to get out of your head
02
Fire and honesty with Fabian to get the truth out of your chest
03
A breathwork journey to let go of what’s left
SUNDAY MORNING
01
Map your whole life with the SEOL Map
02
Get coached on the one thing holding the rest back
03
Drive home with a written 50-day plan
03 / SATURDAY
Most events ask you to plan a new life from the same tired state that built the old one. We change the state first. Saturday is a full day of cold, heat and breath, until the instinctive strength you forgot you had is back in your body.
TOGETHER ON THE DOCK AT DUSK
THE REMOVING FORCE
THE BUILDING FORCE
INSIDE THE SAUNA
THE RELEASE
The day ends with a long guided breathwork journey. By then the cold and the heat have opened your body, so the breath can reach what talking never does. This is where most men feel something change that previously was inaccessible to them.
04 / SUNDAY
Sunday starts before sunrise, while Saturday is still in your body. Your head is quiet and your strength is back, so the answers you’ve circled for years tend to get obvious.
We take you through the SEOL Map: fitness, relationships, career, economics and the rest of your eight dimensions on one page. You see where you’re strong, and the one place that’s dragging everything else down.
Short, direct coaching rounds with the SEOL trainers. You bring the thing you’d rather not say out loud, and they help you get to the bottom of it.
You turn it into written actions for the next 50 days. You drive home knowing what you’re doing on Monday morning, and why.
NEW TO SEOL OR ALREADY A MEMBER?
First time with us: we take you through the full map from the start. Already in SEOL: you recalibrate the plan you’re already living.
05 / AGENDA
Three days, each with one purpose for reclaiming your power as a man.
FRIDAY · NOVEMBER 20
Land, meet the men, set the stage.
Arrive at Björnbacka
Check in, find your room, hand in your phone.
Dinner together
Meet the men you’ll spend the weekend with.
Setting the stage
Say what you came to change. Daniel and Fabian walk you through what’s coming.
Early night
Saturday asks a lot of you. Sleep.
SATURDAY · NOVEMBER 21
A full day in the body.
Movement and breath
Wake the body. Daniel teaches the breathing you’ll use in the cold.
The ice
Guided cold water. Nobody is pushed, and nobody has anything to prove.
The fire
The wood-fired sauna with Fabian. Heat, honesty, and the work men rarely get to do.
The breathwork journey
A long guided journey to techno and Viking drums.
Sharing and dinner
Put words to what happened, then eat together.
SUNDAY · NOVEMBER 22
Turn the power into a direction.
Short movement
Thirty minutes to wake up, then straight to work.
The SEOL Map
Map all eight dimensions of your life and find the one that’s holding the rest back.
Personal coaching
Direct rounds with the trainers on that one thing.
Your 50-day plan
Write it down: what you’ll do, starting Monday.
Closing and lunch
One last meal together, then you drive home with your plan.
Reserve your place →
TWO NIGHTS, ALL MEALS & LODGING INCLUDED
06 / WHAT YOU TAKE HOME
Your mind is quiet enough to hear yourself think. You feel awake in your body, clear on what deserves your attention, and ready to act on it.
07 / THE PLACE
In Grödinge, south of Stockholm, the surrounding farmland, forest, and quiet lakes make ordinary life feel much farther away.
BJÖRNBACKA · GRÖDINGE, SOUTH OF STOCKHOLM
AFTER THE ELEMENTS
Every meal and both nights at Björnbacka are included.
Spend 48 hours at Björnbacka →
08 / YOUR GUIDES
YOUR GUIDE INTO THE ICE
YOUR GUIDE INTO THE FIRE
PEOPLE TAUGHT BREATHWORK
GUIDED INTO THE ICE
KEYNOTES DELIVERED
MEN COACHED
09 / VOICES FROM SEOL
From men who have done the work with SEOL.
Carl Hall
Jonas Jøssund
Håkon Knappskog
Theo
10 / CHOOSE YOUR PLACE
Both options include two nights at Björnbacka, all meals, 48 phone-free hours, the Power day with Daniel and Fabian, the Destiny workshop, and your written 50-day plan.
ON YOUR OWN
WITH A FRIEND
Book two places together and you each save €250. You go home with someone who saw the work happen and can hold you to your plan.
Reserve two places →
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TWO NIGHTS AT BJÖRNBACKA
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ALL MEALS
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48 PHONE-FREE HOURS
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GUIDED ICE & BREATHWORK
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FIRE SESSIONS IN THE SAUNA
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THE BREATHWORK JOURNEY
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THE SEOL MAP
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SPEED COACHING
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YOUR WRITTEN 50-DAY PLAN
THE POWER & DESTINY GUARANTEE
Attend all 48 hours and take part. By Sunday, you’ll have named the bottleneck creating the most pressure in your life and written an action plan for addressing it.
Venue, lodging, food, and trainer costs are committed in advance, so places are non-refundable.
11 / IS IT FOR YOU?
12 / QUESTIONS
Where and when is the retreat?
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November 20–22 at Björnbacka in Grödinge, south of Stockholm. It feels deep in the countryside while staying easy to reach from the city.
What happens on each day?
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What is Björnbacka like?
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What is included?
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Do I need experience with cold exposure?
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Is the entire weekend phone-free?
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Is this only for current SEOL members?
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Can I bring a friend?
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Is there a money-back guarantee?
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What should I bring?
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13 / YOUR NEXT STEP
Bring the thing you have been avoiding and leave with the power to change it.
Reserve your place →
Places are limited by group size and direct support.
PRIVACY · TERMS · CONTACT