Press
Press & Media
Writing about SEOL or its founders? This page has our contact details, the key facts, and the logos and portraits you are free to use. Whatever you need, one email reaches us.
Press contact
Interviews, comment, images, fact checks and speaking requests. Tell us your outlet and your deadline.
Email the press desk
Contact
What do you need?
Interview or comment
Request time with Fabian Bolin or Daniel Müller, or ask for a written quote.
Email us →
Images and logos
Download logos and founder portraits below, or ask for other formats and sizes.
Go to downloads ↓
Fact check or correction
Confirm a figure, a name or a quote before you publish, or tell us what we got wrong.
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Speaking and podcasts
Invite a founder to your stage, show or panel.
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About
SEOL in brief
SEOL is a membership for high-achieving men who want their standards, presence, relationships and work to line up. Members begin with eight weeks of Foundation Training, then continue through live practice, retreats and daily brotherhood inside the Dojo. SEOL was founded by Fabian Bolin and Daniel Müller and is run by Seol Center AB, a Swedish company.
Name
SEOL, written in capitals
Company
Seol Center AB
Founders
Fabian Bolin and Daniel Müller
What it is
A membership for high-achieving men
How it works
Eight weeks of Foundation Training, then live practice, retreats and daily brotherhood inside the Dojo
Based in
Sweden
Founders
The founders
Founder
Fabian Bolin
A former investment banker and film actor. After a blood cancer diagnosis and more than 900 days of chemotherapy, he founded the health-tech company War On Cancer. As founder and CEO he raised $7 million in venture capital and grew it to over 50,000 members across 20 countries. He has trained 50 corporate teams in conscious leadership, delivered over 100 keynotes including TEDx, and coached more than 200 men.
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Founder
Daniel Müller
One of the earliest certified instructors of the Wim Hof Method. He has trained over 25,000 people in breathwork and guided more than 2,000 into the ice. He co-founded hale center, Stockholm’s first full-spectrum breathwork studio, with NHL champion Johnny Oduya, and designed the program through which 50 breath coaches have been certified.
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Brand assets
Logos
Please use the logo as supplied. Do not recolour, stretch, crop or add effects to it. If you need another format or size, email welcome@seol.center and we will send it.
Coverage
The founders in the media
Our founders have been featured in the outlets below. Each logo links to the piece.
Reach us
Every way to reach us
YouTube
Post
Seol Center AB, C/o Bolin, Sollentunavägen 185, 191 48 Sollentuna, Sweden
An invitation-only community for exceptional men committed to mastery, legacy, and the relentless pursuit of their highest potential.
Contact
Inquiries by appointment
© Seol Center AB 2026. All rights reserved.
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